It is important to be a an observer of your audience. You need to observe the following things to know what your audience wants and responds to:
- Posting a picture. What type of picture gets the most likes, comments, retweets? Who is in the audience? Is it pictures of kids? Is it pictures of your volunteers or leaders? Are they action shots? Are they groups of people shots? Do they have an element of shock or envy?
- Posting a video. Does the duration of the video matter? Do more people watch shorter videos that longer videos? Is the video uploaded directly to the social media website or is it liked and hosted on websites like YouTube or Vimeo? Who is in the video? Was the video produced locally or through a national organization?
- Posting text. What type of text posts get the most responses? Does an event update get high volumes of traffic? What about funny antidotes? Posting a question?
- Time of posts. What time you are posting gets the most views? Are morning or evening views seen and responded to the most? Do you get more responses if you post right after a ministry event or if you post first thing the next morning?
- Tagging. If you tag people, do you get less or more responses? When you tag a specific group of people in a video, photo or text post; do you get a larger response? If you don’t tag anyone in your photo or video, will they go in and tag themselves?